Running a competitor campaign google ads the right way

Starting a competitor campaign google ads might feel a bit like you're crashing someone else's party, but it's actually one of the smartest ways to find people who are already looking for what you sell. If someone is searching for a specific brand name, they're usually pretty far along in their buying journey. They know what they want; they're just looking for the right place to get it. By showing up right when they're thinking about your rival, you're basically saying, "Hey, before you click that, have you seen what we can do?" ...

April 25, 2026 · 7 min · Zena Schipke